Gache’s story started out with hair issues. My own.

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For Koreans like myself, hair is a point of pride. We are known for having one of the thickest manes, even among other Asian races. We even have an ancient, long standing tradition of taking care of our hair.

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Growing up Canadian, I was presented with so many options to solve my hair dilemma. There were medical, herbal, natural solutions, shampoos, and creams - I’ve tried them all but to no avail. Left with no answer, I looked at my own heritage for help.

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My research into ancient Korean hair culture led me to the “Gache lifestyle” - a period in time when Korean society celebrated hair health as the ultimate expression of inner beauty and grace. Along with this, I rediscovered natural ingredients that strengthened, hydrated, and repaired hair naturally.

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Acorus Calamus was considered ancient medicinal ointment yet offers hair strengthening and root conditioning benefits. Another wonder plant was Camelia Japonica, known in Korea as “Dongbaek,” it has been in use for at least some 2000 years ago and is famous for its anti-inflammatory properties that restores moisture and prevents irritation.

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Putting these ingredients to great use with the help of the latest technology from South Korea, our team believes that our clarifying shampoo is best suited to help people who want to improve their hair health, avert early hair loss, and just want strong, hydrated and healthy hair.

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That’s why we’re so excited to share with you our labor of love: Gache - shampoo as nature intended.

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James Suh

CMO & Co-Founder